We don't chase attention — we command it.
A luxury public relations and events house built over a decade in Beirut, now working across international markets. We turn the world's most exacting brands into desire — quietly, precisely, unforgettably.
Luxury marketing isn't about visibility. It's about desirability.
Over more than a decade, The Agenda grew from Beirut into one of the region's most trusted luxury PR and events firms — partnering with Chanel, Rolex, Armani and Swarovski, and the houses that accept nothing less than precision.
Today we work internationally, bridging the world's most dynamic luxury markets with a single conviction: every event, every story, every activation should whisper excellence — never shout it.
From press previews to international launches, we design the moments that become part of a brand's narrative.
We position brands in the minds of journalists, editors and cultural gatekeepers through relationships built on credibility, not volume — and carry that voice fluently across borders, from Beirut to Paris to the Gulf.
We craft and steward digital presence with the discipline of a flagship boutique — content, community and influencer relations that translate a product into desire and a following into loyalty.
Intimate press previews to landmark launches, engineered to the last detail. We create experiences so intentional they feel inevitable — the reference point others in the region measure themselves against.
Private, high-level training for teams and tastemakers — the language of luxury marketing, media fluency and brand storytelling, distilled from thirteen years inside the world's most demanding houses.
We believe in creating moments so precise, so intentional, that they feel inevitable rather than produced. Every event, every story, every activation should whisper excellence — never shout.
Toni Abou Ghazale founded The Agenda in 2013 and built it from the ground up into a go-to name for luxury PR and events across Beirut, Dubai, Egypt, London and Kuwait. His craft was honed in Beirut, where he learned that true elegance lives in the details and the discipline, and refined in Paris — studying the language of luxury marketing at Istituto Marangoni. Trilingual in Arabic, French and English.
Tell us about your brand, your moment, your ambition. We reply to every serious enquiry personally.
